Privacy & cookie policy

What are cookies?

The Belgian Privacy Commission defines "cookie" (meta-file) as groups of information used in the context of a communication that are not exclusively part of the content of the communication, but which provide information about the context and content of the communication (draft initiative recommendation on the use of cookies CO-AR-2012-004).

This information is usually stored on your computer in a simple text file that a server accesses to read and record information.

It contains data such as

  • the name of the server that wrote it;
  • most often an identifier in the form of a unique number;
  • possibly an expiry date.

These cookies do not contain any personal information.

A cookie must be attached to a unique domain name (that of the server that placed it) so that only a request from the same server can access it.

Our Sites include a cookie system. Thus, the User is informed that cookies may be automatically installed when visiting Our Sites.
Cookies are files sent to the User's hard disk in order to facilitate navigation on Our Sites and to establish statistics on the number of visitors or to set up personalised advertising based on the User's navigation.

The User may deactivate the sending of cookies by modifying the settings of his or her Internet browser.

The different types of cookies we use

The cookies used on Our Sites are used in different ways:

1. Anonymous cookies to measure the number of visitors and the use of the online service

Cookies of the traffic statistics type are used to measure the audience of Our Sites (the number of visits, the average time spent by Users, the elements they click on, etc.). The purpose of these cookies is to constantly improve Our Sites to ensure that they meet your needs.

The cookies used for audience measurement are strictly anonymous and do not in any way identify the User of Our Sites or collect personal data (such as, for example, name, IP address, etc.).

2. Cookies for storing connection information

On some of Our Sites, You can connect and fill in identification elements on Our Sites use cookies to, for example, remember your account or your access to a particular service.

3. Third Party Cookies on Third Party Sites 

The majority of The Belgian Pride's internet advertisements are displayed on third party websites and are set up by what can be called a third party (e.g. an advertising agency). These third parties use their own cookies to analyse how many people have seen and/or clicked on an advertising banner. These third party cookies are derived from the cookie policies of the companies that set them and we do not have the ability to access or set these cookies.

4. Third Party Cookies on Our Sites 

The Belgian Pride uses other third party cookies to analyse the user journey on our sites and to suggest a brochure request or a trial request where appropriate, for example. These cookies are issued by us or by our technical services to measure web traffic to different content and different sections of our website, to assess what could be better organised. These cookies make it possible, if necessary, to identify navigation problems and thus improve the usability of our services. These cookies only produce anonymous statistics and traffic volumes without collecting your personal data. These cookies will also be used to personalise our websites based on the anonymous data collected on our sites. The lifetime of cookies that measure web traffic does not exceed 90 days.

If you do not want us to collect data with third party cookies from Krux, you can disable them at

Personalized advertising: how does it work?

Cookies are placed on your computer in a specific folder and depending on the web pages You visit, they may store :

  • The web pages you have recently visited; The products you are interested in
  • The products you are interested in;
  • The information system (language, country, operating system, browser, etc.) in order to optimise the display during your next visit to Our Sites.

The Belgian Pride personalised advertising:

The "CentralTag" service, mandated by The Belgian Pride, allows Users to receive personalized advertisements based on their last browsing actions (interest shown while browsing Our Sites.

Because CentralTag is a member of the Network Advertising Initiative (NAI), you can also opt out at 

Visit to learn more about online behavioral advertising and to see blocking options for other IAB member companies.

Will I still receive ads if I leave the program?

Yes, ads will still be displayed but they will no longer be based on your interests.

Your cookies preferences

You can adjust your cookie preferences below:

Necessary cookies
These cookies are required for the website to work and cannot be disabled.
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Functional cookies
These cookies allow our website to remember choices you have made in the past, like what language you prefer, or your username and password so you can automatically log in.
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Statistics cookies
These cookies collect information about how you use a website, like which pages you visited and which links you clicked on. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services.
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Marketing cookies
These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always of third-party provenance.
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